I had the pleasure to attend the Facebook summit 2019 in Toronto yesterday ( March 21th ) where thousands of marketers gathered. Here are my three key learnings:
1. When it comes to reach & engage relevant users locally, at global scale, Facebook levels up the playing field between the large and small business. They have genuinely democratized people-based marketing with state of the art tools to deliver and measure marketing impact.
2. Facebook showed their commerce checkout feature, allowing user explore, discover & buy products within Instagram. From the Facebook/Instagram platform, producers can reach and sell directly to clients. Direct to consumer is real.
3. Facebook is giving much control to users to manage their data and privacy settings. There were lots of protests from the media in 2018 about Facebook, and I am honestly curious to know who took the time to tweak their privacy settings. Despite themselves, Facebook is in the trenches of digital privacy education and making significant progress.
Many many thanks for inviting Digital Minimal to the event! :)
#digitalmarketing #mediabuying #advertising #ecommerce #retail #facebook